liaise with teams about buying, design and marketing to create design themes and plans, often months in advance, including window and in-store displays, signage and pricing concepts.ResponsibilitiesĪs a visual merchandiser, you'll need to: There are, however, interfaces between the roles and teams may work closely together to achieve maximum sales and profitability. retail merchandising (or shop-floor merchandising) is different from visual merchandising in that the focus is the volume, allocation, location and functional arrangement of stock on the shop floor.visual merchandising is concerned with a creative and visual impact.It's also possible to work in a freelance or consultancy basis, creating visual concepts for clients or delivering training to retail teams. If you work from a head office, you'll most likely collaborate with other departments to create annual visual strategies and promotional events in order to attract and entertain the target market. Keeping up with and predicting future trends will be an important part of your work.
You may also work with museums and galleries or create visual concepts for events. Visual merchandisers use their creativity and awareness of trends to develop, deliver and communicate visual concepts and strategies to promote retail brandsĪs a visual merchandiser, you'll promote retail brands, products and services in-store, in catalogues or online.
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